This article is a sneak preview of “The Spark – How to Ignite and Lead Business Creativity” (FT Publishing) now available at all good book shops
What is The Spark?
Have you ever walked into a business and sensed something special in the air? A glint in the eye of people you meet that speaks volumes about their passion for the job and the company they’re working for. A spark of playfulness, curiosity and potential. An exciting static charge of courageous creativity. Is that kind energy pulsing through your business?
The Spark is about how to lead an organisation, department or team in which creativity and innovation flourish. Accelerating global competition, disruptive technology and radical changes to employee expectations mean a creative culture is no longer a “nice-to-have”. To dodge these commercial bullets your business must be able to keep deliver new ideas. Fast.
Innovation is business critical because creative companies make more money. A burning passion to improve things – to make a difference to the world – is no longer an adornment to the usual success factors: reliable delivery, high productivity and outstanding service. If efficiency and execution are this year’s profits; next year’s profits – and the years after that – are driven by creativity and new ideas.
In over twenty years of working with creative businesses I’ve been privileged to experience an exciting energy in those studios, offices and meeting rooms. I call the crackling electricity in truly creative companies The Spark:
- The Spark is the potential for creativity in a person, a team – or a whole business.
- The Spark is a great idea that changes perceptions, drives innovation and makes money.
My mission is to offer you a practical tool kit to develop a charged climate in your team or business. To make sparks common place so your organisation can successfully innovate in a fast-changing commercial world.
The Ten Habits
The Ten Habits are designed to demystify the leadership capabilities needed to turn up the power supply: to create sparks in you, your team and your business. They are numbered and will have a big impact if you approach them sequentially. But they also work together interdependently. To truly transform your business, practise all ten habits together over time.
The Spark between two people is created when a person decides to:
Habit 1: Start an Electric Conversation… how to create The Spark in your business
Passionate People are the rocket fuel of any creative business. The three habits that help inspire passionate people are:
- Habit 2: Break the Management Rules… how to become an Electric Manager
- Habit 3: Lead with Creative Choices… how to choose to be an authentic and inspiring leader
- Habit 4: Become a Talent Impresario…. how to fill your business with creative talent
An Inspiring Philosophy is your belief system. The twin habits that helps develop it are:
- Habit 5: Know Why You Do, What You Do…how to find an inspiring business purpose
- Habit 6: Connect through shared values…how to inspire passion in your people
An Energised Cultured is the weather system in which inspired people and teams work. The two habits that help make the weather are:
- Habit 7: Build a Business Playground…how to electrically charge your creative climate
- Habit 8: Balance Focus and Freedom…how to manage creative tensions
Collaborative Teams make the most of scale in your business.The habits that promote creative team teamwork are:
- Habit 9: Break Down Barriers… How to dynamite the walls that block creativity
- Habit 10: Encourage Collisions… How to spark Electric Conversations to power collaboration
If you’ve linked this sneak preview taken from the book’s introduction and want to find out more about developing the Ten Habits you can find The Spark on Amazon and at all good book shops.
All Rights Reserved, © Copyright Greg Orme 2014