The Spark – How to Ignite and Lead Business Creativity (FT Publishing) is an inspiring ‘how-to’ manual to boost innovation in your team or business.
See praise for The Spark from business leaders below.
Read it to achieve…
- Higher profits: Businesses which innovate outperform their rivals.
- Faster growth: 80% of leaders identify innovation as vital to benefit from the economic recovery.
- Innovative new products: to survive accelerating ‘Creative Destruction’ driven by new technology and globalisation.
- Victory in the War for Talent: staff turnover in creative companies is lower.
- Higher returns on R&D investment: there’s currently little correlation between R&D spend and shareholder return.