The Spark - Greg Orme

The Spark

The Spark – How to Ignite and Lead Business Creativity (FT Publishing) is an inspiring ‘how-to’ manual to boost innovation in your team or business.

See praise for The Spark from business leaders below.

Read it to achieve…

  • Higher profits: Businesses which innovate outperform their rivals.
  • Faster growth: 80% of leaders identify innovation as vital to benefit from the economic recovery.
  • Innovative new products: to survive accelerating ‘Creative Destruction’ driven by new technology and globalisation.
  • Victory in the War for Talent: staff turnover in creative companies is lower.
  • Higher returns on R&D investment: there’s currently little correlation between R&D spend and shareholder return.

The SPARK DELIVERS…

Over two decades of experience of Greg Orme’s work with the world’s best creative businesses.

Ten powerful leadership and organisational habits which switch on the power of Electric Conversations leading to The Spark of new ideas.

Unique insights, practical advice and compelling stories from the world’s most creative organisations including CERN, Netflix, Dyson, Apple, Saatchi & Saatchi, Aardman, Channel 4, Penguin Random House, 3M, IDEO, Sky, Pixar and Ogilvy & Mather.

BUY ONLINE
The Spark

Praise for The Spark...

At last! A book that explains the power of commercial creativity – and how it can be used to turnaround your business fortunes. Superb.
Emyr AfanFounder and Chief Creative Officer, Avanti Media
Greg Orme has put his finger on the pulse of creative businesses and come up with a remarkable handbook for founders, managers and employees trying to create the type of environment they need to grow and succeed – bravo!
John BatesFellow in Strategy & Entrepreneurship at London Business School
…practically structured thoughts and insights...It’s a book I shall be returning to regularly. Highly recommended.
Alastair WilliamsCo-founder and Creative Director, mark-making*
I can’t remember a business book where I have turned down the corners of so many pages so I can go back ...All in all an impressive achievement.
Jeremy ShawCOO of marketing agency Kitcatt Nohr Digitas
Greg is as stimulating off the page as he is in person.
Robert TanseyExecutive Director, Sky Creative, BskyB
...smart and perceptive, the examples well-chosen and the layout is easy to follow all of which makes this an inspiring and genuinely useful book.
Nick CatliffManaging Director, Lion Television
How to keep creative flame burning is the single biggest challenge facing 21st century managers...Greg Orme has assembled a master-class in creative management. Timely, important and eminently practicable.
Gordon TorrGlobal Creative Director of global advertising agency JWT, and author of ‘Managing Creative People’
The Spark is supremely relevant, practical and playful. It can easily be the go-to get-creative guide for business leaders across a range of industries. I’ll use it and refer it.
Juliet EricksonCommunication Specialist and Author of ‘The Art of Persuasion’
...takes innovation thinking further by identifying actionable tools and approaches to improve creativity within a commercial context, backed with great stories and evidence that convinces.
Pam HamiltonInnovation Consultant & former Head of Creative Development, ITV Imagine
...this book should be on your list to read. It’s packed with a wealth of useful and relevant information...a book I will continue to dip in and out of as I develop myself and my business.
Paul BailesManaging Director, Cohesion Marketing by Design
The Spark has been instrumental in forming our company strategy. This book takes you straight to where you need to be to add value to your business and leadership approach – highly recommended.
James BearneCreative Director, Sequence
...deserves its place in the annals of business books…a healthy contribution to the debate about creativity in business.
Martyn CuffChief Operating Officer, Allianz Infrastructure Transformation
...combining humour and insight to keep you interested until the end. Highly recommended for teams going through business change in need of a “spark” to keep the creativity going.
Jill WilliamsGlobal Corporate Communications, eBay Classifieds Group
Trying to come up with that next era-defining idea can feel like getting lost in a maze. The Spark provides a much-needed map.
Tim CunninghamHead of Daytime at Princess Productions
A refreshing, honest and inspiring look at how to get the creative juices flowing within any team. Punchy, concise and tackles the thorny issues head on, with some fantastically insightful anecdotes.
Mark EllisManaging Director, digital agency Syzygy
Previous
Next