Photo of Greg

Consultant, Coach, Author, Speaker

“I drive results through creative leadership development, business-wide innovation and transformational organisational change”

What clients say...

Case Studies

See Greg speak

Latest from the blog

What matters most: people or ideas?


To be innovative in business what matters more: people or ideas? This seems like one of those insoluble chicken-and-egg question, but it’s not.

People matter far more than ideas.

Pixar President Ed Catmull learned this simple but powerful lesson during the painful birth of Toy Story 2. He’d assigned an inexperienced “B-Team” to producing the Toy Story sequel because he figured making a hit would be easier the second time around. Half way through the production it dawned on Catmull he’d made a huge error – and he had a complete disaster on his hands.

Radical action was required.

For the first time in the company’s history Catmull removed directors from the movie in the middle of a production. He placed his trust – and the failing movie – in the hands of Pixar’s “Brains Trust” – the most talented team in the business which included legendary director John Lasseter.

The Brains Trust made important changes to the story, and the rest is history.Toy Story 2 became one of the few sequels in cinematic history to outshine the original and took $500m at the box office.

In his book Creativity Inc. Catmull sums up the lesson for leaders everywhere:

“If you give a good idea to a mediocre team they will screw it up. If you give a mediocre idea to a brilliant team, they will fix it or throw it away and come up with something better.”

If you want your business to be consistently innovative don’t focus on great ideas, focus on forming your best people high-performing teams with the right chemistry.

Ideas come from people. Therefore people are always more important than ideas.

If you like this try my bookThe Spark: How to Ignite and Lead Business Creativity’ (FT Publishing)  available on Amazon.

The Spark Book

The Spark

The Spark – How to Ignite and Lead Business Creativity (FT Publishing) is an inspiring ‘how-to’ manual to boost innovation in your team or business.

It offers unique insights and practical advice supported by compelling stories from the world’s most creative organisations including CERN, Netflix, Dyson, Apple, Saatchi & Saatchi, Aardman, Channel 4, Penguin Random House, 3M, IDEO, Sky, Pixar and Ogilvy & Mather.


Connect to Greg